As for the wedding industry and my love for it, it’s pretty never-ending. There’s only one thing I would change.
Show us plus-sized brides.
You flip through magazines and every bride looks the same – from the ads to the editorial. To the point that sometimes it IS the same models in different gowns! Wedding shows are just as bad – the booths are full of dresses in selective sizing and the bridal fashion shows contain all straight sized models.
It’s frustrating to go onto websites and often find the bridal shops do carry plus sizes, but the photos are just of the straight sized women. How are we supposed to daydream about the perfect dress if we can’t even see what it looks like on different body types?
Now, there are exceptions – which make me oh so happy. And I am so happy to have chatted with a shop that doesn’t just do more inclusive sizes, but at the National Bridal Show this weekend they’re having a plus-sized model in the fashion show! And at their booth, the size range will be from 6-26! I know it’s a small step, but it makes me happy.
I talked with JenniferHam, the Regional Manager of Sophie’s Gown Shoppe in Mississauga, about plus-sized brides being overlooked, gorgeous styles, and of course the show this weekend! That I have a giveaway for, don’t forget!
1) Why do you think plus sized brides are often overlooked in the wedding industry when it comes to dresses?
Plus-sized brides have always felt that there has not been enough attention paid to them in the industry, in print and in selection in the stores.
All bridal magazines feature size 4-10 and not often do you see features or covers featuring just plus-size brides. Recently, we have experienced a real change in attitude in all major designers that we carry and they have all produced a plus size line and photographed images. This has been really great to see, Essense of Australia has come out with a new plus size line, Mori Lee has always had a great plus size line called Julietta, Maggie Sottero has photographed a plus size line within the last year and Allure has their line called Allure Women.
Designers are all realizing that size 18-30 is a very large part of the bridal industry and more energy and designs are being put towards plus size ad shots and photography.
Plus-size brides want to feel just as much as a princess as any bride does. They want a style that accentuates their figure and feels great on. They don’t want different styles, they don’t want to cover up – they want to look fabulous, feel beautiful and sexy. Designers have listened to the plus size bride and started to give them exactly what they want.
The new lines are not different styles made just for plus size brides but rather the same stunning style just made to fit better from 14-30. This attention to the plus size bride is great to see.
In Sophie’s Gown Shoppe, we have one of the largest plus size selections in the area. We have over 150 styles in size 16-28. We have fabulous fitted lace designs, to cutouts to ballgowns. Every style for the plus size bride so that she no longer feels overlooked.
2) How do you think that can be improved?
Improvements to focusing on the plus size bride are happening.
As I said all our designers are photographing their collections using models size 16. Sophie’s has been diligent in making sure the newest styles are well represented in size 18-26.
We realize that brides have to be able to try on numerous styles, in the proper size in order to feel happy with their choice, and we are very happy with our plus size selection!
3) What are your most popular styles this season?
This season there are many different styles coming to the forefront!
The beautiful champagne, blush, gold tones are still very strong. Beautiful fitted lace gowns with little straps and gorgeous beading are all over the runway. Their has been a lot of illusion tops, backs and cutout sides that is very strong this season. The sheer bodice, see thru top is one of the seasons most popular looks. The attention to detail in the beading is really stunning this year.
4) What’s your fave style currently?
My favorite style is always changing.
I love when a girl finds her gown and cannot stop smiling. I love that every girl has her own unique style and personality and is looking for that unique personal piece – that dress that makes you feel like a million dollars.
Personally I love bling! I am a sucker for a beautiful beaded bodice and fitted dress.
5) What are you most looking forward to about the show?!
I am most looking forward to the Bridal Blowout Sale!
Friday night all gowns will be $499, that is just unheard of. These are all designer gowns that regularly sell from $1500-3500, the deals are going to be incredible and crazy. All dresses are 50-70% off throughout the weekend.
We have been receiving all the dresses for the sale and they are so beautiful, I just cant wait for brides to see them.
To see some of these gorgeous gowns in action be sure to attend the National Bridal Show this weekend (I’ll be there Saturday if you want to say hi!) and check out their Facebook, Twitter and Instagram for daily updates!
And if you haven’t entered yet, here’s the same giveaway I have going on my previous post!