How I Fell Out of Love with Beauty Blogging & What’s Next

It’s funny how this worked out: for the past couple of months I’ve been feeling very disconnected from my beauty blogging world. I’ve talked about it a few times with Vicki, and even at work with the food bloggers I’ve been meeting!

And then today I got the email: I’ve been cut from the Canadian Beauty Blogger Network.

If that’s not a sign that it’s time to move on, I don’t know what is.

It’s How I Started

Photo by Jocelyn Phillips Photography

I never started out with the intent to be a beauty blogger! Which I always find amusing to explain.

When I started my blog a few years ago, it was mainly wedding focused because of my time spent at Weddingbells magazine and working with the Toronto company Pastel Dress Party.

I had worked with beauty for a loooong time. You’re looking at a Shoppers Drug Mart baby — my parents met there, and I worked there on and off for at least 10 years starting at 15.

So when the first PR company reached out to me to send me some Joe Fresh beauty products, I was so stoked and so shocked.

And then it just kept happening, and it was amazing. The events, the people, the products. It was a tad overwhelming (I’m still trying to declutter years of makeup that I just can’t get through) but such an amazing experience. And I am forever grateful for that!

Without getting cheesy, I think saying that it’s the end of an era is pretty accurate.

I Always Felt Out of Place

Beauty events have always stressed me out, and I’ll probably never get over that. Not that I don’t love them but they’re a bit…pretentious.

I think it has a lot to do with the fact I’ve never felt like a #BeautyBlogger because I have no idea how to even do eyeliner two days in a row. I nail it like once a month and I’m golden.

I’m great at having glowy skin, that’s about it.

Anyway, I thought it just events in general but after going to more lifestyle events, and especially anything restaurant related, it totally isn’t. Foodie events are so fun! Everyone actually knows each other, welcomes each other, and actually follows each other on social media. Not the usual “Here follow me on Insta!” and you do and then they never follow you back, which is fine, but calling me out on following you at an event is just strange.

I don’t mind attending the events when I can bring a plus-one, makes me feel so much better, and Vicki and I have a great time being some of the few that actually eat the food instead of walking around glued to the products. We shoot our photos, listen to the info of course, but man we love the food.

Beauty Bloggers Can Be…A Lot

I have met some amazing people in the beauty blogging community. But man oh man, have I met some catty people. Kind of reminds me of high school cliques, you know?

Vicki and I often get comments like “you’re not like blogger bloggers!” which we have grown to accept as a compliment. Because we are truly the same people in person that you’ll read about online. Especially if you follow me on Twitter, I basically use it as my diary.

Anyway, this 100% is not all beauty bloggers (!!!) but more often then not it’s a lot of fake cheerful greetings and small talk that I’m painfully bad at.

And I’ve been writing for quite a long time not, for a lot of publications that aren’t beauty related too, and the number of times I received backhand compliments at events doubting my blogging experience was, well, I lost count.

Photo by Jocelyn Phillips Photography

At the end of the day, I feel like a poser when I’m doing the beauty blogger thing. And that’s not what I want this blog to be like.

What’s My Plan?

Keep writing, always.

I started moving away from beauty content when I relaunched last February, and now it can just keep going.

I’ve been really loving writing about more personal things. The serious stuff like my anxiety has led to some great discussion and writing about my attempts to stop being single has led to some laughs. And that’s all I ever wanted from this blog.

So all in all, I don’t think you’ll notice much.

I’m still going to feature brands I love. I’ve made some amazing connections in PR and I am forever grateful for them. I do think though, especially now more than ever, it’s important for me to write about what I love instead of what I think I have to write.

And it feels good to have made that choice.

Photo by Jocelyn Phillips Photography





  1. March 28, 2019 / 9:21 am

    I feel this SO MUCH. Even when I was blogging frequently, those events would bring out my anxiety or would kill my confidence. I never felt good enough, social enough or cool enough.

    • bri
      March 28, 2019 / 3:34 pm

      I’m surprised by how many people relate to this, because I certainly thought it was all in my head!

  2. March 28, 2019 / 3:26 pm

    The story of how you got into beauty blogging is so interesting! I deliberately got into it and still love it, but am also trying to include more lifestyle and personal posts because that’s what I love reading as well. I love your dating, mental health, and fashion/body positivity posts and can’t wait to see what life’s like for you post-CBB.

    • bri
      March 28, 2019 / 4:04 pm

      Me too! And I love reading about beauty now and then but usually I’m seeking out a certain review versus with general posts I can keep scrolling and reading for hours! Thank you so much Amanda 🙂

  3. L.Gregson
    March 28, 2019 / 5:47 pm

    As always, honest, refreshing and a pleasure to read Brianne. I enjoy the variety of your posts but i wouldn’t know a bloggers blogger if I tripped on one. So keep doing you and living your life on your terms.

    • bri
      March 29, 2019 / 9:27 am

      Thank you so much Lisa, it makes me so happy you read what I write!

  4. March 28, 2019 / 8:27 pm

    Ugh I absolutely love this (like everything else that you write!) I haven’t loved the beauty part of beauty blogging for years, but I’m still working up the courage to let it go.

    Can’t wait to see what direction your blog heads in next. ❤️

    • bri
      March 29, 2019 / 9:29 am

      It’s hard for sure! And of course as soon as I decided this, I got approached by a beauty brand I love here in Toronto LOL but baby steps!

      I’m excited too ❤️

  5. Meredith Karcher
    March 30, 2019 / 11:18 am

    Smart move, but then again you’re a smart lady. I’m actual way out of love with beauty blogging and made the right decision to leave behind my personal blog. I still work with beauty brands on the back end but it’s strictly business. Very few genuine and authentic remain-trust me.

    • bri
      March 30, 2019 / 12:51 pm

      This makes me so sad! I will love beauty forever, and even have a post in the works with a local company, but it’s just not the same anymore!

  6. bauble stories
    April 7, 2019 / 3:28 pm

    So proud of you for not giving a damn and writing about what you want to write about. I’m just getting my blog off the ground and hearing your point of view is making me re-think the direction I’m going in. So thanks!
    I look forward to reading more.

    Mariam –

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