It’s funny how this worked out: for the past couple of months I’ve been feeling very disconnected from my beauty blogging world. I’ve talked about it a few times with Vicki, and even at work with the food bloggers I’ve been meeting!
And then today I got the email: I’ve been cut from the Canadian Beauty Blogger Network.
If that’s not a sign that it’s time to move on, I don’t know what is.
It’s How I Started
I never started out with the intent to be a beauty blogger! Which I always find amusing to explain.
When I started my blog a few years ago, it was mainly wedding focused because of my time spent at Weddingbells magazine and working with the Toronto company Pastel Dress Party.
I had worked with beauty for a loooong time. You’re looking at a Shoppers Drug Mart baby — my parents met there, and I worked there on and off for at least 10 years starting at 15.
So when the first PR company reached out to me to send me some Joe Fresh beauty products, I was so stoked and so shocked.
And then it just kept happening, and it was amazing. The events, the people, the products. It was a tad overwhelming (I’m still trying to declutter years of makeup that I just can’t get through) but such an amazing experience. And I am forever grateful for that!
Without getting cheesy, I think saying that it’s the end of an era is pretty accurate.
I Always Felt Out of Place
Beauty events have always stressed me out, and I’ll probably never get over that. Not that I don’t love them but they’re a bit…pretentious.
I think it has a lot to do with the fact I’ve never felt like a #BeautyBlogger because I have no idea how to even do eyeliner two days in a row. I nail it like once a month and I’m golden.
I’m great at having glowy skin, that’s about it.
Anyway, I thought it just events in general but after going to more lifestyle events, and especially anything restaurant related, it totally isn’t. Foodie events are so fun! Everyone actually knows each other, welcomes each other, and actually follows each other on social media. Not the usual “Here follow me on Insta!” and you do and then they never follow you back, which is fine, but calling me out on following you at an event is just strange.
I don’t mind attending the events when I can bring a plus-one, makes me feel so much better, and Vicki and I have a great time being some of the few that actually eat the food instead of walking around glued to the products. We shoot our photos, listen to the info of course, but man we love the food.
Beauty Bloggers Can Be…A Lot
I have met some amazing people in the beauty blogging community. But man oh man, have I met some catty people. Kind of reminds me of high school cliques, you know?
Vicki and I often get comments like “you’re not like blogger bloggers!” which we have grown to accept as a compliment. Because we are truly the same people in person that you’ll read about online. Especially if you follow me on Twitter, I basically use it as my diary.
Anyway, this 100% is not all beauty bloggers (!!!) but more often then not it’s a lot of fake cheerful greetings and small talk that I’m painfully bad at.
And I’ve been writing for quite a long time not, for a lot of publications that aren’t beauty related too, and the number of times I received backhand compliments at events doubting my blogging experience was, well, I lost count.
At the end of the day, I feel like a poser when I’m doing the beauty blogger thing. And that’s not what I want this blog to be like.
What’s My Plan?
Keep writing, always.
I started moving away from beauty content when I relaunched last February, and now it can just keep going.
I’ve been really loving writing about more personal things. The serious stuff like my anxiety has led to some great discussion and writing about my attempts to stop being single has led to some laughs. And that’s all I ever wanted from this blog.
So all in all, I don’t think you’ll notice much.
I’m still going to feature brands I love. I’ve made some amazing connections in PR and I am forever grateful for them. I do think though, especially now more than ever, it’s important for me to write about what I love instead of what I think I have to write.
And it feels good to have made that choice.