Speaking Up or Standing Down: What Happens When Creators Face Backlash

Speaking Up or Standing Down: What Happens …

When I published my blog last week on brands using fat bodies as a marketing tool, I knew it was a strong message. A potentially risky one. And as I tweeted, could have negative consequences but I thought it was important anyway. I still do. The idea to write about brands using fat bodies started in May, and I used this messaging as a call out of sorts in a ‘Curvy Palz’ group on Facebook: I am working on a story about companies that…

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Dear Brands: Our Fat Bodies Are Not Your Marketing Tool

Dear Brands: Our Fat Bodies Are Not …

More and more I am noticing that fat bodies are being used at the forefront of brand launches and campaigns as a way of appearing inclusive and body positive. And I say appearing because lately, I’ve noticed that it is about appearing body positive and not actually being inclusive. Fat bodies do not exist to be your marketing tool. Let’s start off by saying that if this reads more as a rant than a blog post, that’s probably because it’s something that has been…

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